After moving to Florence, I quickly realized how much I enjoy discovering the city as both a local and a tourist. Friends and family constantly asked me for tips on what to visit, where to eat, and how to experience the city beyond the typical “checklist.” That inspired me to create Visit Florence: a small personal project where I designed and built a website to share everything I know about being a tourist in Firenze.
Let's start:
The "problem"
Most travel websites about Florence are either too generic or too cluttered.
It’s hard to find authentic recommendations in a clean, well-structured format.
I wanted a space where I could organize my own perspective as a local: something simple, visual, and easy to navigate.
The goal
Create a website that:
Shares useful travel tips about Florence in a structured way.
Feels light, fresh, and visual, avoiding information overload.
Can serve as a small design playground for me to test layouts, typography, and interactions in Framer.
Information Architecture
Storytelling
Prototyping Tools | Framer
Visual Design Principles
Process
Final design decisions
Clean navigation (short, intuitive menu).
Editorial feel (typography and layout inspired by travel guides).
The project lives online as a personal experiment:
Learnings
Not all design work has to come from clients or job interviews; sometimes it’s about creating for the joy of it.
Designing around a subject you truly care about makes the process enjoyable and authentic.
Side projects are valuable for testing tools, experimenting with styles, and keeping creativity alive.
